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Before you experience our proprietary approach, it’s important to understand the rigorous learning science that underpins every Spark™ we create. Each theory that underpins our approach has been selected for its proven power to accelerate learning, cement habits, build character and sustain real‑world change.
Behind every Spark™ we create lies a carefully selected learning theory - each chosen for its power to accelerate learning, cement habits and build character.
Here, you’ll see how Vygotsky’s scaffolding, Sweller’s cognitive‑load insights, Ebbinghaus’s spacing effect, Revans’s action learning, Bandura’s social learning and emerging values‑based frameworks come together to form the bedrock of Veritex Spark™.
Dive in to discover why these theories matter to us and how they pave the way for transformational change in the learning you do with us.
Proposed by Lev Vygotsky, the Zone of Proximal Development (ZPD) defines the sweet spot between what learners can do unaided and what they can accomplish with support. Scaffolding provides that temporary support, which is gradually removed as mastery grows.
Why we chose it: First Spark™ and every Spark and Spark Series plus our World Changers Playbook™ use scaffolded challenges, guiding you step‑by‑step until you can apply each value and skill independently—boosting confidence and reducing overwhelm.
Grounded in Cognitive Load Theory (John Sweller), microlearning breaks complex information into bite‑sized chunks to prevent overload and improve retention.
Why we chose it: SparkPoint™ delivers 1–2 minute, no‑narration videos that focus solely on one value‑or‑wellness point. This acute focus maximises working‑memory efficiency and supports immediate practice. Plus all our other Sparks hit that sweet spot of micro learning at the 5-minute mark which enables us to tackle the most complex concepts into easy to understand and apply actions.
The Spacing Effect (Hermann Ebbinghaus) shows that learning is strengthened when exposures are spread out over time. Habit‑formation research (James Clear, etc.) demonstrates that 4–8 weeks of daily practice is optimal for automaticity.
Why we chose it: Each monthly SparkPoint™ cycle uses daily challenges and revisits previous values to harness spacing and reinforce habits - so wellness practices and values become second nature.
Action Learning (Reg Revans) posits that immediate application followed by structured reflection deepens understanding and drives transfer to real‑world contexts.
Why we chose it: Our 5‑minute Sparks™ and SparkPoint™ always end with a concrete action step and a brief reflection prompt - ensuring you translate insight into behaviour on the job, at home and in community.
Albert Bandura’s Social Learning Theory highlights how observing, modelling, and interacting with peers amplifies motivation and skill uptake. Etienne Wenger’s Communities of Practice show that peer‑based groups accelerate learning through shared problem‑solving.
Why we chose it: Weekly Spark Circles bring you into a tight cohort for accountability, peer coaching, and co‑creation - building both mastery and a sense of shared purpose.
Emerging from organisational‑psychology research, values‑based learning integrates ethical frameworks into skill development, aligning behaviour with core principles for sustained character growth.
Why we chose it: Every layer - from identifying your values in First Spark™ to linking every challenge back to your North‑Star principles - ensures learning isn’t just “what” you do, but “why” and “how” you do it.
Ready to see how these theories weave together in our pedagogical model? Explore the Veritex Spark™ Framework